Hi there! I’m Daniel Ferak. I help tech teams deliver real business impact.
I work with growing companies to align business goals with product delivery — so teams build the right things, faster.
About Me
I’m a product leader with 20+ years of experience building software products and leading teams.
I’ve grown product organizations, improved delivery systems, and helped companies transition from project-driven to product-led models.
What drives me is simple: helping business and tech truly work together — with clarity, purpose, and measurable results.
What I Do
Fractional Product Leadership
For companies that need senior product direction — but not yet full-time.
I step in as an experienced Head of Product or Product Director, guiding your team while keeping momentum high.
How I can help:
- Define or sharpen product vision and strategy
- Align business goals with product roadmaps
- Mentor PMs and establish leadership routines
- Improve prioritization and delivery flow
Ideal for scale-ups (20–200 people) building their first structured product organization.
Product Operating Model Consulting
For companies that want to move from projects to products.
I help leadership teams design a modern product organization that connects strategy, delivery, and measurable outcomes.
How I can help:
- Diagnose your current product/delivery setup
- Define clear ownership and roles across teams
- Introduce agile/product frameworks that fit your culture
- Run leadership and team workshops to embed new habits
Ideal for established software teams or enterprises modernizing their ways of working.
Why Work With Me
Proven track record — Built and scaled products and teams at the most innovative companies
End-to-end perspective — From coding to P&L ownership, I understand both tech and business realities
Practical approach — No frameworks for their own sake — only what moves the needle
Focus on people — I help teams grow confidence, not just process
How We Can Work Together
Short-term: Product Audit / Delivery Diagnostic
- A focused 2–3 week engagement to uncover what’s blocking progress and how to fix it.
Mid-term: Fractional Product Leadership
- Ongoing collaboration (1–2 days per week) to provide direction, structure, and coaching.
Transformation Support: Product Model Redesign
- Leadership partnership to transition your organization from project to product mode.